2024 is the year in which the Shoujiantou platform is building its outstanding brand cluster at Shougang Park. At the beginning of the year, following the success of Shougang’s “Blessings at Home” filamentous steel souvenirs, which received unanimous praise from domestic and foreign guests during the 16th Great Wall Friendship Awards ceremony in Beijing, Shougang’s cultural and creative product team took the initiative and succeeded in having its cultural and creative products included on the “intention list” of procurement by relevant government departments and the “candidate list” of special gifts for foreign affairs activities. In recent years, Shougang’s cultural and creative product team has continuously introduced new items with the spirit of innovation, accumulated momentum and taken to the international stage. Shougang’s cultural and creative products have become a highlight in the creation of Shougang Park as an outstanding brand, as well as an impressive representation of Shougang’s technological strength and cultural soft power in the new era.

Shougang’s cultural and creative product team focuses on product innovation and makes great efforts in brand building. They give full play to the functions of innovative design, product display, project research and brand building, and actively carry out research and practice related to the cultural and creative industries. From the 5G steel postcard with the icon of Beijing Winter Olympics mascots competing in sports to the national version of the 5G steel postcard celebrating the success of the 20th CPC National Congress, from the “Blessings at Home” filamentous steel souvenirs to the “Snow Flying Apsaras” steel embroidered ornaments, from “Eighteen Weapons” chocolate to blast furnace ice cream, and from refrigerator magnets, key chains and badges to New Year greetings cards, Shougang’s cultural and creative product team has always adhered to the concept of “using Shougang’s technology and elements to make Shougang’s cultural and creative products”. Through a series of design, R&D and brand promotion activities, the team has gradually established a brand image and good reputation for its cultural and creative products with strong Shougang characteristics in the market.

With unique charm and cultural connotations, Shougang’s cultural and creative products are favored by the market and consumers. Among the many products, the “5G steel” and “filamentous steel” series of products are particularly eye-catching. Used for 5G equipment, 5G steel produced by Shougang is so named because it is as thin as a cicada’s wing, reflecting Shougang’s outstanding strength in scientific research and steel manufacturing. The postcards made of this high-tech material represent not only an innovative practice of cross-cultural integration, but also a great pioneering work in the history of Chinese postal services and even the history of international postal services. The 5G steel postcard with the icon of Beijing 2022 Winter Olympics mascots competing in sports is a licensed product issued in limited quantities by China Post, demonstrating the unique charm of Shougang’s cultural and creative products. The main picture of the national version of the 5G steel postcard celebrating the success of the 20th CPC National Congress shows the Great Wall made of steel, making it a highly innovative and collectible item.

With its light weight, thinness and softness, the “filamentous steel” series of cultural and creative products has become another masterpiece of Shougang’s cultural and creative products. This high-end electrothermal alloy fiber material developed by Shougang maintains high oxidation resistance and toughness, and exhibits a strong artistic atmosphere. Its overall production technology has reached the international advanced level. Shougang’s cultural and creative product team has skillfully combined practicality with aesthetics, making the “filamentous steel” series of cultural and creative products a highlight in the market. “Snow Flying Apsaras” steel embroidered ornaments incorporate the core design elements of Big Air Shougang and Dunhuang Flying Apsaras, achieving an organic fusion of high-tech “filamentous steel” and excellent traditional Chinese culture, making them highly artistic and collectible. The designs of the “Blessings at Home” filamentous steel souvenirs are inspired by the landmark buildings of Shijingshan, Big Air and Blast Furnace No. 3 in Shougang Park, achieving hardened yet flexible steel.

Shougang’s cultural and creative products have won many honors. The metal fridge magnets with four views of Shougang Park and the Shougang Golden Memory Cup ranked among the top 100 in the 2021 “Tourism Commodities and Cultural and Creative Products” Competition under the Beijing Gifts program, and won the Excellence Award in the Shijingshan Division of the 7th Beijing Cultural Creativity Competition. These honors not only demonstrate Shougang’s comprehensive strength in high-end product development and innovation, but also serve as a wonderful showcase for the brand-new image of Shougang Park as a landmark of cultural revival in the capital, and further enhance the brand awareness and market influence of Shougang’s cultural and creative products.