Flowers bloom in the steel city and the fragrance wafts for ten miles. On the evening of April 23rd, two audio-visual feasts outlined with speed and passion, namely Porsche’s “Style Home Stadium” and Polestar’s “Smart Realm · Star Rise” brand night, were held at Blast Furnace No. 3 and the Oxygen Innovation Center of Shougang Park respectively.

Gu Ailing, champion of the Women’s Freeski Big Air event at the 2022 Beijing Winter Olympics, and actors Zhou Xun, Chen Kun and others made stunning appearances in Shougang Park as spokespersons.

The scorching furnace fire is intertwined with the passion of struggle, casting a monument to the steel industry. Porsche held its brand night event before the A-class auto show for the first time, with the all-new flagship TaycanTurbo GT and all-new pure electric Macan making their debut in China. New products such as the Polestar electric supercar Synergy and AI flagship mobile phone PolestarPhone made their debut. This grand event gathering high-end automotive culture, fashion art and social elements was held in Shougang Park, which is undoubtedly the best praise and tribute to this land.

Gongbei Pavilion stands on the top of the mountain in the afterglow of the sunset. By Xiuchi Lake at the foot of Shijingshan, Porsche owners, car fan representatives and the media flocked in. At the event, the subwoofers and laser lights struck everyone’s ears and eyes, and the three-dimensional projection presented everyone with classic tracks and life scenes. All of Porsche’s top sports cars were unveiled. It was truly exciting to see long-awaited masterpieces of the automotive industry within reach.

Porsche is a world-renowned luxury car brand under the Volkswagen Group. The new Taycan and pure electric Macan complemented the lush spring vegetation, creating a refreshingly unique atmosphere of coexistence between numbers and reality, both real and illusory. In addition to car appreciation, the event also featured interactive activities such as car friend reception, group photo check-in, online live streaming and AI dream building, allowing participants to personally experience the excellent performance and driving pleasure of Porsche cars.

Gu Ailing, champion of the Women’s Freeski Big Air event at the 2022 Beijing Winter Olympics and the new spokesperson of Porsche, also attended. She said sincerely, “Shougang Park is my blessed land and the land of my dreams. It can inspire more young people, especially girls, to participate in ice and snow sports. Shougang has made my dream come true.”

Time flies and the stars move, creating a colorful and exciting atmosphere. Polestar, as a global high-performance electric vehicle brand under the Zhejiang Geely Holding Group, made a remarkable debut at Shougang Park.

Polestar is a global high-performance electric vehicle brand jointly owned by the Volvo Car Group and Zhejiang Geely Holding Group. At the press conference, actors Zhou Xun and Chen Kun made a stunning appearance and jointly became the spokespersons of Polestar Motors. The single seat electric concept supercar “Polestar Synergy” made its debut in China, with strong raised wheel arches, a streamlined outline and an electric sci-fi supercar image that left a deep impression on the audience. At the same time, the Polestar Phone, the first AI flagship mobile phone designed by Polestar, was officially released, and users can achieve a deep connection with Polestar cars through the PolestarLink driver interconnection system with which this model is equipped, providing an intelligent ecological experience of unbounded cross-terminal interconnection.

The Shougang Group is an important strategic partner of Geely Automobile and a core supplier of internal and external panels for Geely vehicles, winning many Geely Automobile awards such as the “Best Partner Award”. In their years of cooperation, Shougang’s entire series of internal and external panel materials, as well as new material lightweight technology, have been widely applied by Geely. The two sides have cooperated closely and formed a strong alliance, witnessing the leap of Shougang’s automotive panel materials from “following” to “running” and then to “leading”.

There is an endless stream of “debuts” in Shougang Park. The debuts of the new Porsche and Polestar models further demonstrate the unique industrial ecological advantages and continuously improving influence and attractiveness of Shougang Park. Nowadays, it has transformed from the former “Ten-Mile Steel City” to a high-end industrial comprehensive service area integrating commerce, technology, sports, cultural tourism and other business formats.

In the future, Shougang Park will continue to leverage the advantages of a multifunctional urban space and continuously build the Shougang Highland of the Beijing International Science and Technology Innovation Center and Shougang Fulcrum of the Beijing International Consumption Center City, providing a new perspective and industrial experience for the new product releases of enterprises, large-scale exhibitions and exchanges.