In order to meet the demand for Shougang’s reform and development on news and public opinion guidance, combining the new trend and new characteristics of APP and mobile Internet information dissemination, to achieve the organic integration of paper Shougang Daily, TV video and picture news, instant news, reader interaction and other forms to spread the voice of Shougang and present the image of Shougang, since December 8, Shougang Today APP version 2.0 has been officially launched, striving to offer the readers more thought-provoking news with warmth and quality.

The launch of the Shougang Today APP version 2 is an innovation and exploration made according to the Group Party Committee’s requirements on the use of new media means to strengthen propaganda and ideological work, which is an important measure to keep pace with the times and to actively adapt to the integrated development of new media, and is an effective means to better circle around the center, serve the overall interests, advocate the main melody and spread positive energy. The upgraded Shougang Today APP version 2.0 is in line with the characteristics of Shougang media convergence in function, striving to be simple, practical and advanced technically, which is embodied in the six bright aspects “Interface Optimization”, “Content Integration”, “Extended Interaction”, “Service Support”, “Propagation Analysis” and “Precise Push”.

Shougang Today APP version 2 launched this time brings a new face, a new perspective and a new experience to the readers. When the APP is opened for the first time, it provides a personalized user guide for the reader, highlights its update features and achieves precise push function by the use of big data technology +active guidance. On the basis of popular articles, keywords, readers’ regions, reading preferences and other information, it pushes related content that readers love. The APP has all kinds of columns including important news, recommendation, comments, stories, videos, pictures, reading newspapers, Shougang around the world, Shougang brand, and Shougang factory anniversary day. It intelligently aggregates news information of Shougang in different regions, and fully reports the latest information of Shougang which enables readers to learn Shougang news immediately. At the same time, the use of artificial intelligence software turns Shougang Daily into audio newspaper which can be read by ears. In addition, Shougang Today APP version 2.0 adds a variety of links to interact with the readers, such as news comment, news thumb-up, news sharing, news collection and activities. Its text, pictures and videos all provide readers with all directional audio-visual information.

The originally installed Shougang Daily APP can be directly upgraded. The mobile phone which has not installed the APP can directly scan QR code for installation. Also, you can follow the WeChat official account Shougang News Center and reply “APP upgrade” for an installation guide.